For over 45+ years, Bboys were labeled only as dancers and excluded from generating sponsorship income as athletes. Today, brand sponsors are recognizing Bboys as highly skilled athletes. With Breaking now an Olympic sport set to debut at the Paris 2024 Games, Nike begins its quest to sponsor the world’s best Bboys and signs Bboy Kid Karam. On October 19, 2021, Karam Singh became an official “Nike sponsored athlete” and proclaimed his status as the “first UK Bboy to become an athlete.”

Singh was born in Derby, United Kingdom, and at the age of 23 has won the 2019 UK Bboy Championships, 2020 Red Bull BC One Cypher UK, and is Britain’s Bboy Champion.