WBBL LEADERSHIP

Frankie “SirSwift” Hernandez is the visionary CEO of the World Bboy Battle League, where he leverages his extensive expertise in business, marketing, and production to transform the landscape of competitive breakdancing. With a career rooted in the Bboy culture, Hernandez has successfully turned his passion into a global phenomenon, skillfully navigating the complexities of bringing a groundbreaking concept to life.

Hernandez’s business acumen is evident in his ability to take the World Bboy Battle League from a bold idea to a fully realized enterprise. He has a proven track record of producing high-quality events that capture the essence of Bboy Sport, blending athleticism, artistry, and cultural significance. His strategic marketing initiatives have positioned the league at the forefront of the urban sports scene, resonating with audiences worldwide.

Under his leadership, the World Bboy Battle League has achieved significant milestones, including proof of concept and securing distribution on premier networks such as ESPN and TUBI. These accomplishments underscore Hernandez’s exceptional skills in identifying market opportunities, forging strategic partnerships, and executing campaigns that drive visibility and engagement.

Hernandez’s production prowess ensures that each event is a spectacle, meticulously crafted to showcase the talents of the world’s top breakers while promoting the core values of the Bboy Sport. His ability to blend innovative production techniques with authentic cultural elements has set a new standard for competitive breakdancing events.

As a former world champion breaker himself, Hernandez brings an unparalleled depth of knowledge and experience to his role. His journey from an 80’s Breaker to a business mogul exemplifies his dedication to the art form and his relentless pursuit of excellence. Through the World Bboy Battle League, Frankie “Sirswift” Hernandez not only elevates the sport but also creates life-changing opportunities for participants, solidifying his legacy as a trailblazer in the Bboy community.